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Driving efficient review management across multiple gaming projects


How Vizor Optimizes Player Feedback Management with AppFollow

Vizor+AF
Vizor

Vizor was founded in 2007. The studio creates mobile games and games for social networks. With approximately 700 employees, the studio has developed titles like Klondike Adventures and Zombie Castaways, focusing on free-to-play games across many genres.

Key satisfaction

  • Auto-tagging + Custom Semantic Tags
  • AI-powered response generation
  • Translation features
  • Customizable reports
  • Flexible automation options
Tools

Numbers reached with AppFollow

92%

Average reply rate for the main titles

25%

Reduced average reply time

≈300

Spam/offensive reviews automatically reported

+0.393

Reply Effect

Challenges

  • Balancing automation with human review

  • Managing varied requirements across different projects

  • Analyzing sentiment across tags and semantic tags

  • Working with multiple review languages

  • Organizing template management
Objectives

The KPIs that Vizor tracks with AppFollow

Reply Time
Rating
Reply Effect
Reply Rate
Key review topics

Results with AppFollow

The team saves time by using smart automation while still keeping an eye on important feedback. They love how the translation tools let them stop creating templates in many European languages. The Executive report feature makes it easy to pull quick data snapshots for weekly meetings and reports.

The company is careful about automation, taking it slow and adjusting for each project. Some projects that need a personal touch still get a more manual review approach. They've set up automatic responses for positive reviews while watching their automation numbers closely. They create templates using semantic tags and gradually add more automation after testing what works.

Looking to the future

The team wants to connect their tagging workflows better, get more from their reports, and organize templates better. They'll keep testing AI-written responses while being thoughtful about what to automate. Their main goal is to spend less time on routine tasks while keeping quality human interaction where it counts most.

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