---
title: How Mytona uses AI to enhance player well-being & streamline reviews
description: How Mytona, a leader in the gaming industry, transformed its player support system using AppFollow.
image: https://get.appfollow.io/hubfs/Mytona%2BAF.jpg
---

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[App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp)

 Solutions

[Gaming Keep players happy at scale. Extract insights and automate support to maintain high ratings.](https://appfollow.io/gaming) [Finance Catch complaints before they hurt your rating. Talk to users in any language instantly.](https://appfollow.io/finance) [Customer Support Handle tickets faster. Save 4 hours daily per agent and respond 50% faster.](https://appfollow.io/support-teams) [ASO & Marketing Stop optimizing in the dark. Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions)

[Consultancy](https://appfollow.io/asoconsulting) [Customers](https://appfollow.io/customers)  Resources

[Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security)

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 Platform ![](https://cdn.appfollow.io/assets/site/img/union.svg)

[App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp)

 Solutions ![](https://cdn.appfollow.io/assets/site/img/union.svg)

[Gaming Keep players happy at scale. Extract insights and automate support to maintain high ratings.](https://appfollow.io/gaming) [Finance Catch complaints before they hurt your rating. Talk to users in any language instantly.](https://appfollow.io/finance) [Customer Support Handle tickets faster. Save 4 hours daily per agent and respond 50% faster.](https://appfollow.io/support-teams) [ASO & Marketing Stop optimizing in the dark. Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions)

[Consultancy](https://appfollow.io/asoconsulting)

[Customers](https://appfollow.io/customers)

 Resources ![](https://cdn.appfollow.io/assets/site/img/union.svg)

[Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security)

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AUTOMATING REVIEW MANAGEMENT WITH AI

# Game-Changing Support: Mytona’s Experience with AppFollow for Player Well-being

to keep both their support team and global user base happy, regardless of review language or complexity.

![Mytona](https://get.appfollow.io/hubfs/2mytona.png "Mytona")

Mytona, a global video game developer and publisher, releases games across multiple platforms and genres. Flagship titles include Seekers Notes and Cooking Diary—leaders in their categories. The company prioritizes player well-being, with a large focus on positive gaming experience with a dedicated Support team tasked with fast issue resolution.

![Mytona](https://get.appfollow.io/hubfs/33354.png "Mytona")

![AppFollow tools used](https://get.appfollow.io/hubfs/33355.png "AppFollow tools used")

Key satisfaction

Mytona started by uploading their templates directly into AppFollow to respond to customer reviews faster. Auto-translation helped the company reach its worldwide audience easily. AppFollow also provides detailed analytics—a must for managing their support team's workload better. Although they check for new tools every year, none have matched AppFollow's features, which have set a high standard for what they expect from review management platforms.

Numbers reached with AppFollow

100%

reply rate reached within one year

100%

reviews auto-tagged

10

languages covered

100

automation rules built for each app

~3K

reviews responded to monthly

Challenges

- Manually managing responses across multiple stores, including the App Store, Google Play, Microsoft Store, Galaxy Store, and Huawei Store.
- Translation of feedback and subsequent responses in many languages daily.
- Previously, agents used Google Spreadsheets to compile feedback and maintained templates in Google Docs, frequently switching between them.

![Objectives set for Al](https://get.appfollow.io/hubfs/33345.png "Objectives set for Al")

​​The KPIs that Mytona tracks with AppFollow

![Average response time](https://get.appfollow.io/hs-fs/hubfs/2Average%20response%20time.png?width=600&height=600&name=2Average%20response%20time.png "Average response time")

![Customer satisfaction ratings](https://get.appfollow.io/hs-fs/hubfs/2Customer%20satisfaction%20ratings.png?width=600&height=600&name=2Customer%20satisfaction%20ratings.png "Customer satisfaction ratings")

![Average response rate](https://get.appfollow.io/hs-fs/hubfs/2Average%20response%20rate.png?width=600&height=600&name=2Average%20response%20rate.png "Average response rate")

![Agent performance](https://get.appfollow.io/hs-fs/hubfs/Agent%20performance.png?width=600&height=600&name=Agent%20performance.png "Agent performance")

*“Reviews are assigned evenly among agents to manage workload. Agents approve automatic responses for fitting reviews, use templates, and tag reviews manually. These tags help generate weekly reports. Our teams monitor reviews daily through Slack. Agent performance is tracked through analytics and affects workload management and internal bonuses.*

*We auto-respond to high-rated reviews, which frees up time to address more critical issues. We use templates in 10 languages to respond quickly to our global community. Custom tags highlight player feedback for reports.*

*Auto-translation helps us understand international feedback without needing other translation services. We're improving our automation as well, having developed 100 rules per game to improve efficiency.”*

Pain points & use case

- Manual processing is time-consuming and needs automation
- Lack of analytics leads to agent overwork
- Repetitive tasks lowered agent efficiency and increased error chances

AppFollow’s review management changed the game

With automation in hand, Mytona now manages the reviews for all their titles, across all available stores, with a manyfold increase in speed. Agents balance their workload better, and happy users remain fans, all thanks to a personalized approach. The company’s games are precious to its users, just as much as users are precious to the team, as shown in some of the reviews the company receives:

![Great game](https://get.appfollow.io/hubfs/1-Aug-19-2024-03-24-09-7029-PM.png "Great game")

![Playing for Years & Love It](https://get.appfollow.io/hubfs/2-Aug-19-2024-03-24-14-7903-PM.png "Playing for Years & Love It")

​Looking to the future

"AppFollow has been a game-changer for our support team, helping us deliver top-notch service to our players more efficiently. It helped us to find a better way to connect with our players. We prioritize ensuring that our players feel heard and valued, and now we are able to take care of their issues faster than ever before. We’re really thankful for how much it’s improved our team's work and made our players happier."

Kunnei Ivanova, Head of Support

[![Start AF](https://get.appfollow.io/hubfs/Start.png "Start AF")](https://appfollow.io/?utm_source=website&utm_medium=appquantum&utm_campaign=casestudies)

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 How we compare

- [AppFollow vs Native consoles](https://appfollow.io/compare-appfollow-vs-native-consoles)
- [AppFollow vs App Store Connect](https://appfollow.io/compare-appfollow-vs-app-store-connect)
- [AppFollow vs Google Play Console](https://appfollow.io/compare-appfollow-to-google-play-console)
- [AppFollow vs In-house](https://appfollow.io/compare-appfollow-to-in-house-solutions)
- [AppFollow vs Vibe coding](https://appfollow.io/compare-appfollow-to-vibe-coding)
- [AppFollow vs Appfigures](https://appfollow.io/compare-appfollow-vs-appfigures)
- [AppFollow vs Appbot](https://appfollow.io/compare-appfollow-vs-appbot)
- [AppFollow vs AppTweak](https://appfollow.io/compare-appfollow-vs-apptweak)
- [More](https://appfollow.io/appfollow-comparisons)

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