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How Easybrain Maintains World-Class Ratings Across 50 Apps and 2 Billion Downloads

From billions of downloads to billions of connections

Easybrain + AF
Easybrain

Easybrain is a mobile game developer and publisher specializing in brain-training puzzle games including Sudoku, Jigsaw Puzzles, and Nonogram. With more than 2 billion downloads, Easybrain has built one of the world's largest mobile gaming portfolios with 50+ apps.

Read more about Easybrain’s approach to review management in our article: Scaling Player Connection With the Help of AI and the Human Touch.

Challenges

  • Thousands of reviews each month across 50 apps
  • Players writing in many different languages
  • Google Play reviews are short, App Store reviews are long
  • Small team handling huge volume
  • Lots of spam mixed with real feedback
  • Getting cultural context right when translating
Objectives

+0.43 ⭐

Positive reply effect on average of 68,000 replies

AppFollow tools used

  • Auto-tags
  • AI summaries
  • Auto-replies
  • Rating tracking
  • AI replies
  • Translation tools
  • Report a concern
Key satisfaction

What they achieved

Art Puzzle ratings dropped for various reasons. The team used AppFollow to look at what players were complaining about. They analyzed feedback with AI summaries and tags, then pushed fixes quickly. 

Ratings went from 4.17⭐ in December 2024 to 4.47⭐ by September 2025.

Easybrain handles thousands of reviews monthly across 50 apps while keeping 45% five-star ratings. About 35% of replies use AI help, but almost all of them get reviewed by a person before sending. Their spam system removes 85% of spam compared to the usual 20-30% that most companies manage.

Looking to the future

The team keeps working on their approach of letting AI handle translations and drafts while humans check tone and add context. They treat player support as part of the game experience. The next step is keeping this up as they keep growing past 2 billion downloads.

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