How AppFollow Consulting helped Komorebi grow their Shopping list app
Multi-language metadata optimization that drove Google Play visibility 14x
Komorebi transformed their Shopping List app's visibility and downloads with AppFollow ASO Consultancy using targeted ASO updates across 15 locales. The team achieved a 166% global increase in page views and over 180% growth in downloads organically, with no uplift in paid campaigns - all thanks to refining keyword strategies and optimizing metadata.
Goals with AppFollow
Textual optimization for the Shopping list app in Google Play with listings localized in 15 locales, with the help of AppFollow ASO Consulting.
Challenges
- Low organic traffic and search visibility
- Not enough ranked keywords
Numbers reached with AppFollow
+166%
increase in unique page views
+183%
increase in unique downloads
1400%
increase in search visibility
400%
increase in ranked keywords
The ASO KPIs that Komorebi tracks
Key satisfaction
1. Increasing Organic traffic (Search + Explore) without increasing Paid traffic (Ads & Referrals).
After the update, the number of organic traffic worldwide became x1.5 times bigger than paid for the first time in the history of the particular app.
2. Significantly increased Search Visibility Score x14 (+1400%)
and total number of ranked keywords x4 (+400%)
3. Leaders of growth in actual numbers
are app listings in Brazil, the United States, South Korea, Russia, Indonesia, India, and the United Kingdom.
Looking to the future
Komorebi continues to use AppFollow’s consulting services and expertise to advance the positions of their numerous apps. With the never-ending dance of new changes in app stores, growth guided by AppFollow’s experience is nothing but assured.
