How HyperHug Used AppFollow to Reconnect with 50,000 Players Through a Mass Reactivation Campaign
Mobile survival game re-engages legacy players with AI-powered review replies
After significantly improving Oxide: Survival Island, HyperHug faced a unique challenge: thousands of legacy reviews from dissatisfied players who had never experienced the revamped game. Using AppFollow's automation, they launched a reactivation campaign to invite former players back, resulting in 1,100 users updating their ratings with an average improvement of +1.461 stars.
Challenges
-
~50,000 legacy reviews (August 2021 – August 2025) from users who experienced the game before HyperHug's improvements
-
No previous replies to negative reviews meant thousands of dissatisfied players had never been addressed
Numbers reached with AppFollow
50K
replies sent to legacy reviews
1,100
users changed their rating
+1.461⭐
average reply effect (rating improvement)
2.2%
conversion rate (replies → rating changes)
Key satisfaction
-
Successfully reached 50,000 legacy users who had left negative reviews, inviting them to experience the improved game
-
Achieved a +1.461 reply effect, meaning users who updated their reviews raised their rating by more than 1 star on average
-
Used AppFollow Enterprise automation to efficiently process the large volume of replies
-
Cleared a large backlog of unanswered legacy reviews.
-
Improved player sentiment through consistent and personalized communication.
About the campaign
HyperHug made significant investments in improving Oxide: Survival Island, delivering major upgrades across the game, including improved graphics, new content, gameplay features and overall stability. With the game now in a much better state, the team wanted to reconnect with players who had left negative reviews during the game's earlier, less polished phase.
Using AppFollow's Enterprise automation, HyperHug sent personalized "reactivation" replies to approximately 50,000 reviews rated 1-4 stars that had never received a response. The campaign covered reviews from August 2021 through August 2025, inviting users to return and experience the improved version of the game.
HyperHug prioritizes player care by listening to every report and resolving issues fast, helping players feel supported through any in-game difficulties.
