How Aria Music Uses AppFollow to Improve Feedback and ASO
Managing feedback and app store growth in a busy music market
Aria Music is a growing music streaming app that helps independent artists earn more from their work. Fans can invest directly in the artists they support. From the start, the team focused on app store optimization (ASO) and user feedback. They began using AppFollow before launch to manage reviews and collect insights for product decisions.
Challenges
ASO would be critical to standing out in the crowded music streaming space.
Review management would soon play a major role in improving user engagement.
Voice of the customer would be essential for informing product direction and artist-focused initiatives.
Numbers reached with AppFollow
100%
reply rate
48 hours
Replies sent in under 48 hours
1 person
All reviews handled by one person
Better
Better user sentiment and engagement
Faster
Faster feedback sharing through Slack
1
The KPIs that Aria Music tracks with AppFollow
Unexpected Wins
Understanding the importance of ‘featured reviews’ for potential new users.
Slack alerts turned reviews into a live customer voice channel, improving team alignment.
Positive reinforcement from users boosted morale and confirmed product-market fit.
Results with AppFollow
Aria Music reached a full reply rate and reduced response time to under two days. One executive manages all reviews with help from AppFollow’s automation tools. Slack alerts keep the whole team updated on new feedback.
AI summaries and competitor tracking give clear insights into user opinions and market position. The feedback helps improve app features and supports Aria’s goal of helping artists earn fairly.
Looking to the future
Aria Music plans to keep building on its progress with AppFollow. The team will expand the use of AI tools to improve automation and continue using feedback insights to guide product and marketing efforts. They also plan to include AppFollow data in their growth and fundraising work. As Aria Music scales, the team wants to stay efficient while keeping their personal connection with users.
