Powering reputation management with AI


How Azur Games tackles their huge community in every language

Azur Games

Azur Games is a global mobile game developer and publisher. Founded in 2017, Azur Games has released over 150 high-performing games downloaded more than 9.5 billion times globally. Some of their most popular titles include Stack Ball, Worms Zone, and Bottle Jump 3D.

Azur Games
Tools

Key satisfaction

  • Excellent UI
  • Reply automation
  • Responses in all languages
  • Workflow improvement
  • Agent performance tracking

Numbers reached with AppFollow

88%

of review responses automated (covering 175K reviews for hyper-casual games)

2.7K

spam reviews were reported and deleted automatically in 2024 

Challenges

  • Reports on secondary projects and tracking continuous history

  • Quality responses across the entire portfolio

  • Raising the response rate

  • Getting insights for the product team
Objectives set for Al

​​The KPIs that Azur Games tracks with AppFollow

Reply Time
Automation score
Reply Rate

“The team has achieved better results across all apps thanks to AppFollow’s AI-powered review management and analytics.

Responding to reviews in any language has never been easier. While some reviews require a manual approach, the bulk of the review is now covered via AppFollow’s automation. The product team and producers can both easily access AppFollow to get insights for each app."

Looking to the future

Azur Games will continue to improve its automation capabilities and meet the player’s feedback wherever they are — even beyond app stores. The team cherishes every bit of feedback that comes their way, and plans on keeping automation save time on routine tasks and direct attention towards cases requiring a human touch.

Start AF