Report: Mobile App Reputation Management

Ratings & Reviews in 2021

App reputation has never been more important to manage.

This report gathers rating and reviews data from across the mobile industry to identify:

• Consumer behaviour across app stores
• What this means for app product strategy
• What is most important to app customers
  

Key Findings: 

• App Store users are more critical than those on the Play Store... but by how much, and how does this impact apps?
• How companies can improve customer experience
• How can apps manage the impact of category-wide incidents?