Report: Mobile App Reputation Management

Ratings & Reviews in 2021


App reputation has never been more important to manage.

This report gathers rating and reviews data from across the mobile industry to identify:

  • Consumer behaviour across app stores
  • What this means for app product strategy
  • What is most important to app customers

Key Findings: 

  1. App Store users are more critical than those on the Play Store... but by how much, and how does this impact apps?
  2. How companies can improve customer experience
  3. How can apps manage the impact of category-wide incidents?